Maybe it’s bipolar? marks one year with over 100,000 bipolar tests completed

It’s been one year since the launch of the Maybe it’s bipolar? campaign, and we’ve reached a major milestone - the bipolar test has now been taken more than 100,000 times.

The campaign launched in November 2025, raising awareness of the signs and symptoms of bipolar, helping more people recognise that what they’re experiencing could be bipolar and reducing the 9.5-year diagnosis delay. 

The campaign began with the premiere of our Maybe it’s bipolar? film at Working Title Pictures in London. In the year since its release, the film has gone on to receive recognition through several charity film awards and nominations. 

Over the past year we’ve continued to grow the campaign, highlighting six often-overlooked symptoms of hypomania and helping people recognise how these experiences, alongside periods of low mood, can point to bipolar. 

We’ve shared educational content and real-life stories across our social media channels and reached new audiences through online advertising and national media coverage. 

Most recently, in October, we brought Maybe it’s bipolar? to the streets of Brighton, engaging with university students and launching our biggest local advertising campaign to date.

To mark the campaign’s first anniversary, we’re proud to share a new film capturing the day we travelled to Brighton to see Maybe it’s bipolar? come to life across the city and reflect on how far the campaign has come in its first year. 

More than just numbers

Reaching 100,000 completions of the bipolar test is an important milestone and shows the reach of the campaign so far. But the real impact is what those completions represent. 

While the test is not a diagnostic tool, each person who completes the test is taking an important step towards understanding their experiences.  

For many, it may be the first time they’ve considered that their symptoms could be connected. For those who have previously been misdiagnosed, it may reinforce their concerns and give them greater confidence to seek further support. For others, the results may suggest that what they’re experiencing could be related to something else. 

And for some, taking the test can be a powerful moment of recognition. Prompting them to speak to a healthcare professional, seek a diagnosis and begin the journey towards the right treatment and support. 

What’s next?

There are still too many people living with symptoms that are becoming harder to manage, without realising they could be living with bipolar. Too many people spend years misdiagnosed or searching for answers, without getting the specialist help they need. 

We want Maybe it’s bipolar? to reach as many of them as possible. 

Over the next year, we’ll build on everything we’ve learned so far, reaching more people across the UK and helping them take steps towards the right diagnosis, treatment and support, so they can live the lives they deserve.